The mandate for this was more 'gritty' I started with the existing font, although they did nt like it, i soon moved onto others and tried different crops and cut outs to make it more 'gritty' textured and interesting. What we finally decided on was the bottom logo, but what we wanted t do to make it more apropriate was to make a stamp of the logo and print with it and re scan it to give it texture.
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After laser cutting the logo type out I made it into a stamp to make made it more textured.
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