Posting responces on the website

Putting the mail outs together

Drawing Luke

Making Rubbers

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Again as a part of the set we made branded rubbers, add to the pack and ready to be sent away. We printed the logo type and the # onto clear vynel and then stuck them to it!

PENCILS

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Ordered pencils for mail outs every angle covered. 

Printing leaflets for mail outs

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To go in the mail outs we have made a piece of literature that tells people about the Just Draw Luke Project

Stickers and tubes for mail outs

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To help spread the good word of just draw luke we have bought some tube and using the pencil logo made stickers for the mail outs.

Just Draw Luke online

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the project is a prodominatly online based and we therefore set up a website, email and twitter to spread the good word of Just Draw. We went with a relatively simple design to keep them all consistant this is partly due to the restrictions some online formats we are working with give us but also because we wanted the content of these form to be the focus.

#LOB

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As a part of the brief we came up with a quick idea for a logo of the pencil this would be applied across a range of the media and products. I initially vectored an image of the pencil but we soon decided that it would be more fitting if it was an illustrated image. subsiquently we came up with this image.

Mash Creative - Editorial/Branding (14/41 Book)

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Web: http://www.mashcreative.co.uk/project/14-41-book 

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As well as the Just Draw Luke project being about gathering as many peoples renditions of Luke we want to culminate the Images we receive in a publication, I thought this example was a really simple way of displaying the information effectively with the emphasis on the content and not the layout. This is something that should also be considered for the Draw Luke publication as the real focus of the project are the entries.

Just Draw Luke Brief